Mailchimp Integration

Connect your Mailchimp account to Wakflo and automate email marketing campaigns, subscriber management, and audience segmentation. Build powerful workflows that keep your marketing engine running smoothly.

Authentication

OAuth 2.0

Features

2 Triggers • 6 Actions

Available Triggers & Actions

Mailchimp Triggers

Subscriber Triggers

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New Subscriber: Triggered when a new subscriber is added to a list
•
Unsubscriber: Triggered when a subscriber unsubscribes from a list

Mailchimp Actions

Available Actions

•
Add Member to List: Add a subscriber to a Mailchimp list
•
Add Subscriber to Tag: Apply a tag to a subscriber
•
Remove Subscriber from Tag: Remove a tag from a subscriber
•
Update Subscriber Status: Change a subscriber's status (subscribed, unsubscribed, etc.)
•
Add Note to Subscriber: Add a note to a subscriber's profile
•
Get All Lists: Retrieve all lists in your Mailchimp account

Setup Guide

Connect to Wakflo

In Wakflo, navigate to the Mailchimp integration and click connect. You'll be redirected to Mailchimp to authorize Wakflo to access your account.

Authorize Permissions

Grant Wakflo access to your Mailchimp account. The following permissions are required:

•Audience management (read/write)
•Subscriber operations (read/write)
•Tag management (read/write)

Test Connection

Verify the connection by retrieving test data to ensure everything is working properly.

Wakflo uses a pre-configured Mailchimp app for all users, so you don't need to create your own API keys. Simply connect your Mailchimp account and authorize the required permissions for subscriber management and campaign operations.

Usage Example: Get All Lists

This example demonstrates how to retrieve all mailing lists from your Mailchimp account.

Select the Action

In your Wakflo workflow, add a new action and select Mailchimp as the integration, then choose Get All Lists from the available actions.

Configure Node

Select connection and configure node settings as needed.

Run and Retrieve Lists

Execute the action to retrieve all your Mailchimp lists. The list data will be returned in the action output and can be used in subsequent workflow steps.

Use the retrieved lists to dynamically populate dropdowns in forms, create conditional workflows based on list names, or sync list information with other tools in your marketing stack.

Best Practices

Working with Mailchimp Data

•Always use double opt-in to ensure compliance with email marketing regulations
•Use tags to segment your audience for more targeted campaigns
•Implement error handling for duplicate subscriber additions
•Monitor your API usage to stay within Mailchimp's rate limits
•Regularly clean your lists by removing inactive subscribers

Troubleshooting

Authentication Issues

•Ensure your Mailchimp account is active and in good standing
•Check if your OAuth token has expired and reconnect if needed
•Verify that API access is enabled in your Mailchimp account settings

Rate Limiting

•Mailchimp enforces a rate limit of 10 simultaneous connections
•Implement delays between batch operations to avoid hitting limits
•Use batch endpoints when adding multiple subscribers at once

Subscriber Issues

•Handle duplicate email errors gracefully by updating existing subscribers
•Verify email addresses before adding them to avoid bounce rates
•Check that required merge fields are properly mapped

Additional Resources

Mailchimp API Documentation

Official API reference and developer guides

Mailchimp Integration Guide

Learn about connecting third-party apps